Why Comme des Garçons Doesn’t Care What You Think

The brand treats clothing like an art form more than just an outfit.

Jun 29, 2025 - 16:54
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Why Comme des Garçons Doesn’t Care What You Think

Comme des Garçons is not your regular fashion brand. It does not follow normal trends. Most fashion labels care about public opinion and customer approval. However, Comme des Garçons does things differently with strong confidence. The brand does not design to impress the crowd or chase popularity. Instead, it creates designs that feel raw, bold, and unique. The focus is more on expression than fashion perfection. This way of thinking makes it stand far apart in the fashion world.

The Mind Behind The Brand

Rei Kawakubo is the founder and creative force of Comme des Garçons. She started the brand in Tokyo in 1969 with a very different mindset. Rei never studied commesdegarcons.com fashion but had a strong artistic vision from the start. She did not want to make clothes that looked pretty or usual. Instead, she focused on shapes, shadows, and strange forms. Her designs often look unfinished or broken on purpose. Many people did not understand her ideas at first. But she believed in her vision and kept going.

Breaking Fashion Rules Boldly

Comme des Garçons is known for breaking all the fashion rules. While most brands follow trends, this label avoids them. It does not care if people find the clothes beautiful or ugly. The designs can look torn, oversized, or strangely shaped. Sometimes, the models wear pieces that confuse the audience. But that’s exactly what Rei wants. She wants people to feel something real, even if it’s discomfort. The goal is to spark thought, not just praise. This fearless style defines the brand’s image.

Creating Fashion As Art

The brand treats clothing like an art form more than just an outfit. Every collection feels like a message or visual story. Comme des Garçons pieces are shown in galleries, museums, and creative spaces. The brand often works with artists, designers, and thinkers across the globe. Runway shows are more like performances than fashion displays. The music, lighting, and clothing combine to build an emotional atmosphere. It does not follow standard fashion themes. Instead, it explores concepts like pain, chaos, beauty, and freedom.

Ignoring What Critics Say

Over the years, critics have said many things about Comme des Garçons. Some have praised it, while others called it too weird or unwearable. But the brand never changes its style to please reviews or headlines. Rei Kawakubo has always believed in staying true to her ideas. Even when people didn’t understand her work, she didn’t explain it. She lets the clothes speak for themselves. This strong independence has made the brand respected by serious artists and fashion lovers. It proves that not all success needs approval.

Building A Loyal Community

Comme des Garçons has built a loyal and creative fan base over time. People who love the brand usually think deeply and dress fearlessly. They wear the clothes because they feel a connection, not for attention. These fans enjoy being different and value the meaning behind the designs. Celebrities, designers, and fashion students admire the brand’s courage. Many are inspired to create their own style instead of copying trends. This sense of freedom and identity is what makes the community grow strong.

Still Leading With Confidence

Even after many years, Comme des Garçons remains one of the most powerful voices in fashion. It still surprises the world with strange, wild, and daring collections. The brand keeps exploring new ideas without fear of being judged. Rei Kawakubo continues to create from the heart, not for applause. New generations now look up to the brand for its bravery and vision. In a world full of copy-paste fashion, Comme des Garçons stands alone. It proves you don’t need to follow to lead.